New iPhone Leak reveals apple's Nasty surprise

Apple AAPL +0.13%’s best ever iPhone is coming soon. But the harsh reality for Apple is it may not come soon enough and in significant enough quantities to avert a very nasty surprise…

‘Great Secret Features’ and ‘Nasty Surprises’ are my regular columns investigating the best features / biggest problems hidden behind the headlines.

Apple

Apple's iPhone X (left) is under extreme pressure due to poor sales of the iPhone 8 and iPhone 8 Plus

According to Reuters, which also cites China's influential Economic Daily News, Apple has had to take the unprecedented decision to slash production of the iPhone 8 and iPhone 8 Plus by “nearly 50%” due to lack of demand.

A source for the Economic Daily News says this is the first time in iPhone history that production has had to be cut so soon after launch (September 22nd). In fact Apple is more used to the opposite: queues around the block and such high demand that Apple regularly says its massive sales figures are impacted simply because it cannot build enough.

The news comes following murmurs that sales of the iPhone 8 and iPhone 8 Plus have been modest but, if both Reuters and the Economic Daily News are correct, it appears Apple’s 2014-based designs are simply past their sell by date. We will learn more when Apple reports its Q4 earnings on November 2nd, though it is worth pointing out these figures are not broken down by model and new iPhones will only represent a few weeks of the overall quarter.

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Job Hoppers: What To Do With Your Old 401(k)On the flip side Apple has previously been quick to announce record breaking weekend sales for the iPhone 5 (5 million), iPhone 5S (9 million), iPhone 6 and iPhone 6 Plus (10 million) and iPhone 6S and iPhone 6S Plus (13 million). It broke this pattern for the iPhone 7 and iPhone 7 Plus only because “initial sales will be governed by supply, not demand.” But clearly that’s not the case with the iPhone 8 and iPhone 8 Plus.

Apple

Apple iPhone iPhone X činí z iPhone 8 a iPhone 8 Plus také výbavu, ale za cenu

A přesto je důležité si uvědomit, pomalý prodej iPhone 8 a iPhone 8 Plus nejsou všechny doom a šero.

Místo toho spekulace je rozšířená že tato snížená poptávka závisí na zákaznících zpoždění jejich upgrady tak oni mohou koupit radikálně přepracovaný a významně vyšší ceny iPhone X místo toho. Ano, iPhone X akcie budou velmi omezené zpočátku, ale jak se dodavatelský řetězec týká snadnosti v roce 2018, mnoho z nich předpovídá, že Apple opožděně zlomí záznamy.

Osobně řečeno, nemyslím si, že chudé iPhone 8 a iPhone 8 prodeje mohou být zcela připnul na iPhone X (i s jeho cool party triky), protože upřímně řečeno, ne každý si může dovolit zaplatit až $ 1,149 (před zdaněním) pro smartphone . Myslím, že Apple držel na iPhone 6 a iPhone 6 Plus-původních návrhů rok příliš dlouho, ale nakonec odrazu v roce 2018 by měl kompenzovat dopad má na prodej v roce 2017.

Kromě iPhone X je jen začátek. Na základě nejnovějších zpráv bude Apple stavět na svých změnách s novými modely, které zavádí v roce 2018…